Natural makeup can be construed as being natural makeup that comes from inherent sources as well as referring to makeup that looks so natural that it appears the recipient is not wearing any.
Nevertheless, the context referred to here has focused on natural makeup products, those products that are an intrinsic part of nature as opposed to their chemical counterparts. Whether this is due to being opposed to animal testing or those products derived from nature are better for both health and skin is a moot point: natural makeup comes from a wide variety of sources, some of it mineral which, by natural definition, could still be described as being chemically based.
Abhorrence of Animal Testing
When we discuss natural makeup products we generally consider substances such as the aloe vera plant, witch hazel, and algae extracts, as well as Dead Sea mineral salts and minerals from various other sources. However, the movement towards these more natural makeup products occurred partly as a result of the outcry against the cruelty associated with testing cosmetics on animals. Nothing could prepare you for even a fraction of the horror that is explained in detail by the Vegan Society on their website. While this is not the place for this discussion, I know I would not want to subject my much-loved pet dogs to eye irritancy tests or skin irritancy tests, or toxicity tests: even the thought of it is abhorrent, never mind the reality of such practices. Before moving on, Animal Aid puts the reality into perspective when they estimate more than 38,000 animals are used in these tests every year – just in the EU, never mind the rest of the world.
Natural Makeup Sustains the Environment
Environmental friendly products are now becoming more and more available as sustainability grips the world and ‘eco-friendly’ becomes the 21st century buzzword.
Natural makeup products not only follow the sustainable ethos but have been shown to have far more beneficial effects on your body, especially over the long-term. Many of the compounds isolated from various chemicals that were traditionally [and still are] used to make mainstream cosmetics are particularly bad for your body and have been shown to have devastating effects on the skin over time.
Natural makeup products are organic and, contrary to popular belief, are often cheaper than their unnatural counterparts because their ingredients are often to be found in the majority of kitchens in the average home.
Many natural makeup products are not only easily available in most kitchens but are quite straightforward to make yourself, are cheaper to produce, better for your health – and you have the satisfaction of knowing you produced your natural makeup yourself.
Since the mainstream shift towards sustainability, there is now far more responsibility in producing natural makeup that benefits your own health without compromising the health of animals from cruel testing. As more and more companies voluntarily turn towards embracing organic products natural makeup will come down in price and become more and more widely available.